Founder. Advisor. Investor.
I build companies, help founders build theirs, and back the ones building something rare.
One operator.
Three vantage points.
The A is a triangle. That was never an accident.
I do three things, and I do them at once: I build companies, I help founders build theirs, and I back the ones building something rare. Founder, advisor, investor. Three roles that only work because they feed each other.
As a founder, I built Connect Earth from zero to seven figures and sold it to 40+ financial institutions, including HSBC and Emirates NBD. I received awards like Forbes 30 Under 30 and Inc. Arabia Gamechangers along the way, and the company was recognised by Sifted as one of the Top 100 startups in the UK. That is where the scar tissue comes from, and it is what keeps the advice honest.
Building keeps the advice real. Advising keeps me at the frontier. Investing compounds the network that feeds both. Three points holding up one structure, the strongest shape there is.
That is the trifecta, and this is my way of operating.
Build
Connect Earth. Climate fintech scaled from zero to seven figures and sold to 40+ financial institutions.
enter ↗Advise
AL//01. Fractional GTM for a handful of founders solving 0→1 problems. An operator in the room, not a consultant.
enter ↗Invest
Early, high-conviction cheques into exceptional pre-seed founders across Europe and the GCC.
enter ↗
The advisory arm of AL · al01.io ↗
I build your first go-to-market engine and stay in the room while it starts working. Fractional GTM for founders doing 0→1.
WHO IT'S FOR
Pre-seed to Series A. Early product signal, no GTM system, and the founder is still the only seller. Not an agency. An operator in the room, working with a handful of founders at a time.
THE LINE I HOLD
I'm not a lead-gen agency or an SDR agency. I build the engine and make myself replaceable, on purpose.
You get a system, not a deck
ICP, positioning, messaging, channels, sales process and pipeline metrics, built as one working engine, not a strategy PDF that gathers dust.
Founder-led, by design
You become a competent seller before you hire salespeople. I coach you through real deals, every week, until the motion is repeatable.
Operator, not consultant
Everything comes from having done it myself. You get the shortcuts and the scar tissue, not theory.
How it starts
Intro call
30 minutes. You talk, I listen, we both decide if this is a fit.
GTM Teardown
One week. A full audit and prioritised fix list, useful even if we stop here.
Engine build
The system goes live and the pipeline starts moving, with me alongside you.
Active angel investor.
Small cheques, high conviction, hands-on where it helps. Pre-seed founders in Europe and the GCC.
Building something ambitious?
I invest $5k–15k into exceptional pre-seed founders through minority investments. Tell me what you're building.
The data infrastructure
for sustainable finance.
Financial institutions wanted to embed sustainability into their products. The data to do it was fragmented, inconsistent and locked away. Connect Earth was started to fix that, to build the infrastructure that lets banks and fintechs measure emissions and act on them.
It grew into a Sustainable Finance OS: standardised ESG and emissions data that financial institutions use to meet regulation, activate customers and originate green finance. The company scaled from zero to seven figures and sold to 40+ financial institutions, including HSBC and Emirates NBD.
In 2025, Connect Earth acquired Datia, a Swedish ESG and SFDR reporting platform, bringing fund-level sustainability data and regulatory reporting under one roof. The mission is unchanged: build the infrastructure for lasting change in how capital moves.
MISSION
Give every financial institution the data to embed sustainability, and make acting on it the default, not the exception.
Get in touch.
Or send a note.
Enough to reach me, nothing more.